The Social Observer

The Social Media Marketing Blog by SNHU Students

Posts Tagged Social Media Marketing 101

using tik tok to grow small business

Grow Your Small Business By Creating Simple, Engaging Tik Tok Videos

Social media has helped many small businesses compete in a world dominated by large corporations with loud voices. Unsurprisingly, small businesses gravitate towards popular and recognizable sites likes Facebook, Twitter, Instagram, Youtube and LinkedIn. However, when deciding what social media sites are right for your business, you might want to…

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Are You Listening?

How Social Listening Can Help You Grow Your Business What is Social Listening? Social Listening is the practice of a business monitoring their social media pages to see how their customers and audience perceive them. It is a way for users to monitor keywords and mentions of your business so…

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How to Use Memes to Stand Out

Everywhere we look we are bombarded with advertising. Even in our daily routines of checking Facebook, Twitter, Pinterest, Google+ and more we are inundated with messages and pictures advertising for one product and service or another. But….why? Social media is very important in any business’ marketing strategy. Every time someone…

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Credibility

Credibility in (social) media With the spread of #socialmedia and technology, users have 24/7 access to information. As we all know, information is one of the most valuable assets in today’s world. But with all the information floating around, how can we, the users, be sure that the source we…

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Social Media Authors: Tips To Promote Indie Writer Business

Serious social media authors face unique business challenges. As the number of self-publishing authors increases, so does the need for good social media marketing. However, many authors are not natural-born marketing experts. In today’s indie book industry, it’s not enough to be a good writer – and it’s certainly not…

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LinkedIn tips for personal branding

Companies are spending millions of marketing dollars on online branding to make sure they stand out amongst their competition.  This is no different for an individual wanting to stand out in a crowd for potential job opportunities and business adventures.  Online personal branding is needed to link to individuals and…

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5 Tips for Personal Branding with Social Media

Personal branding has become increasingly popular and all the more important in today’s job market. It is ideal to cultivate a personal brand that is unique and refreshing. Social media will continue to play an important role in personal lives and within business, so it is only fitting that you…

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