The Social Observer

The Social Media Marketing Blog by SNHU Students

Posts Tagged Social Media Marketing 101

Online Job Recruitment

ONLINE JOB RECRUITMENT The Advantages of Using Social Media for Job Recruitment By allowing more channels for a company to connect to their audience, businesses can experience a number of recruitmet benefits.  Job candidates can be searched geographically and found with higher accuracy, narrowing the number of candidates and adding to…

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Influencers are your blog’s best friends

Any blog needs to increase its visibility in order to become an influential and trustworthy source. To achieve this goal, time, dedication and a methodic approach is needed to identify relevant influencers. Influencers can help raising awareness about your blog and increasing its traffic and credibility. Listening to influencers and…

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Tools for Mobile Marketing

Social media is a powerful tool.  It allows you to reach out and communicate with people all around the world, just as if you were standing right next to them.  As a result of changing technology, this is becoming increasingly done through the use of mobile technologies.  There are several…

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Locating Local Social Media Resources

“Where do I start?” This is the a common theme among those undertaking a social media campaign.  It becomes especially true of those who who are not formally trained in social media, particularly those who are small business ownders or working for non profit organizations.  In these instances, there is…

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Oops, I did it again!

Twitter has become a powerful tool for anyone who is involved in social media.  With more than 517 million users worldwide and 141.8 million of those users in the United States alone Twitter has become also a very powerful social media platform.  However, sometimes those 140 characters can get anyone…

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What is Twitter and Where Do I Begin?

First things first:  What’s Twitter?  Twitter is a microblogging site that allows you to post 140 character “tweets”  and allows you to find information on topics that pertain to you. Diving into the “Twittersphere” can be a little scary, kind of like jumping into a freezing cold pool.  Fear not…I…

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