The Social Media Marketing Blog by SNHU Students
User-generated content (UGC) has become essential in the world of social media marketing. Anything that is created by the consumer that is specific to the brand or company is considered user-generated content. More and more, consumers want to feel included. It has become a natural instinct to ask peers for…
Learn a few easy steps to grow your small business on social media.
Is it worth putting in the time and effort to learn the best practices of social media use for your business? Which platforms should I be on? How often should I post? What should I post? Do I just post links to my website? The short answer is YES! Social…
You’ve got your idea. You know what you want to do. You have almost all of the components of your business together. So what’s next? Much like you out your best foot forward and dress to impress for a job interview, branding must be an important consideration in determining the…
Now more than ever, the business world has never been more favorable for female small business owners. Consider the fact that in 2020, women owned businesses made up 40% of all US businesses. Even though this number continues to grow, owning a small business in a post pandemic marketplace is…
Be Ahead of The Curve, Start Making Short-form Videos of Your Podcast Short-form videos are exploding in popularity. They’re becoming a tool that’s more and more necessary for creators of all types to utilize. Podcast creators are not excluded from this phenomenon even if they have audio-only content. Before we…
Social media is everywhere. The amount of social media users are increasing and so is the amount of time that users are spending on social media. So how does a small business stand out in a crowd? What are the tricks and tips to catch the attention of a potential…
Influencer marketing is a strategy many small and large businesses are using for many reasons. Influencers help sell your product/service, raise brand awareness, raise engagement, and help build your brand’s credibility. Consumers rely on the opinions (reviews) influencers make on social media to help make their buying decisions. 49% of…
As a small business owner, you’re probably asking yourself how you can use Personal Branding to improve business for a small company. When many new business owners start their own venture, there are many questions that need to be asked. There are also other small businesses that can be viewed…
Have you thought about starting your own business? Do you already have your own business, but you social platforms could use a boost? Wherever you are in your business journey, applying these simple tips can help build a strong brand identity on and off-line. 1. Brand Consistency Consumers in this…