The Social Media Marketing Blog by SNHU Students
Today’s environment of intense competition for fulltime jobs and/or freelance work assignments makes personal branding online more important than ever. With so many qualified individuals chomping at the bit to make a smashing impression and score the big job or project, how can one possibly stand out among all of…
Everywhere we look we are bombarded with advertising. Even in our daily routines of checking Facebook, Twitter, Pinterest, Google+ and more we are inundated with messages and pictures advertising for one product and service or another. But….why? Social media is very important in any business’ marketing strategy. Every time someone…
By: Anne H. Moorer What does content repurposing actually mean? Well, the concept is simple enough: take whatever winning content you already have on hand and adjust its look and feel so that the new format can be posted to other platforms. If you do this effectively, it could mean…
Blogging is a great way to share ideas, tips and tactics with your readers. It is also a platform where you can strengthen your influence in your field and network in a more creative way. However, developing content for a blog can be challenging, especially for the novice writer. In…
Gone are the days where small startup businesses had to fight for a small ray of spotlight that big corporations so easily take up. Since the turn of the new millennium, social media drastically changes the way people communicate, inform, and educate one another. It isn’t a media form for…
Interested in taking your small business big on social media? Use customer involvement to boost your social media presence! Several small businesses are doing just that. With large corporations such as Starbucks and Taco Bell successfully creating content which feels sincere, fun, and personal, small businesses can thrive at the…
Encouraging engagement is one of the ways companies can improve customer relationships with social media. For most small businesses, social media is an affordable way that helps them promote their brand and connect consumers. However, this does not mean that small businesses should always focus on spreading messages instead of…
Before the online advertising, there was print, radio and television. Although some might argue that print is dead, print is still in the ball game and holding on to dear life. Radio and television are still key players and so is online advertising. But the big shark is definitely Social…
Social Media Today recently reported that as many as “90% of American small businesses are on social media” (DeMeyers) But, are they getting the results they expect? Jackie’s Herbal Remedies had gained some success in a small town shop and wanted to expand and grow sales. Obtaining the knowledge that…
Creating a calendar to use for social media marketing can be crucial to the success of a campaign. Having a place to track ideas, manage the content writers, keep track of dates, and keep track of where all of the content has been posted across all the networks will help…