The Social Observer

The Social Media Marketing Blog by SNHU Students

Posts Tagged Social Media Successes

Small business success through social media

Whether you are just piecing together your business plan, or your small business is open for business, leveraging social media is a great approach to introducing your company to the market or boosting your sales. Don’t get me wrong, though – it’s not only useful in reaching these goals. Understanding…

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Small Business Need To Stop Before Outsourcing Their Social Media

Small Business – Should You Outsource Your Social Media?

Running a Small Business and Thinking About Outsourcing Your Social Media Efforts? Please Stop! Running your small business is time consuming and stressful enough. You’ve taken the steps of properly setting up your small business’s social media accounts, but now lack the time and/or skills to take advantage of them….

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Up and Coming Mobile Social Media Platforms

Mobile social media platforms are becoming more and more popular with each passing day. This is due in large part to the accessibility that mobile apps offer users. It’s right at your thumbs, probably more than half of your day. Not only are these social mobile apps gaining popularity, they…

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Super Bowl 2013: A Social Media Recap

    This year’s Super Bowl was especially eventful with the infamous Blackout, Beyonce’s halftime performance, and hilarious commercials, so it’s no surprise that Internet news giant Mashable reported this year’s Super Bowl social media activity being 3 times higher than last year’s. Numerically speaking, there were around 52,500,000 people…

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RESPECT Through Social Media

“R-E-S-P-E-C-T, Find out what it means to me” On Rolling Stone’s list of the 500 Greatest Songs, Aretha Franklin’s “Respect” ranks number 5.  Her top ranked advice resonates across social media.  A search on YouTube returns over 9,000 results with live performance footage of Franklin as well as tribute/fan remakes…

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Social Media Customer Service

One dilemma that retailers face when they move into social media is that they need to decide how to deliver customer service efficiently and responsively.  This is particularly an issue for small retailers with limited staff.  Where should they put their focus – on answering phones or chatting on Facebook? …

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