The Social Observer

The Social Media Marketing Blog by SNHU Students

Posts Tagged social media

Branding: Creating A Business Identity

You’ve got your idea. You know what you want to do. You have almost all of the components of your business together. So what’s next? Much like you out your best foot forward and dress to impress for a job interview, branding must be an important consideration in determining the…

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3 Reasons Why Influencer Marketing is Important for Your Business

Influencer marketing is a strategy many small and large businesses are using for many reasons. Influencers help sell your product/service, raise brand awareness, raise engagement, and help build your brand’s credibility. Consumers rely on the opinions (reviews) influencers make on social media to help make their buying decisions. 49% of…

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