The Social Observer

The Social Media Marketing Blog by SNHU Students

Posts Tagged #socialmediamarketing

How to Build Your Brand Online

FIVE STARTUP TIPS FOR SMALL BUSINESSES As internet use grows, many small businesses are curious as to how to build a brand online. The answer is social media marketing. Today, businesses that were unable to compete with corporate giants now have a fair chance, as social media marketing allows brands…

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Easy Steps to Jumpstart Your Social Media Marketing Career.

In todays society, we can agree that the digital media presence for companies are in high demand and the demand for social media marketers are even higher. Sometimes a little motivation and direction is all we need to get started on our social media marketing journey. College of communications suggest…

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Shop Small This Holiday Season

Why Shop Small? The holidays are coming up quick and we all are rushing around trying to purchase presents for our loved ones and I am urging people to wait before they select the purchase button! A lot of times people fall behind and forget about shopping ahead of time,…

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How Can User-Generated Content (UGC) Benefit Your Small Business?

What is User-Generated Content? Simply stated, User-Generated Content, or UGC, is any brand specific content created by customers. This content can be published on social media platforms, in the forms of posts or stories, podcasts, testimonials, and more. UGC can become a large benefit to those in small businesses, where…

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How to Make a Blog Appealing To Your Target Audience?

How to Make Your Blog Appealing to the Audience?

To make a blog appealing to your target audience, you need to consider what they are looking for. What are their needs and interests? What will make them want to come back to your blog? Once you know these things, you can start creating content that meets their needs and interests. Be sure to update your blog regularly and interact with your readers by responding to comments.

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Branding: Creating A Business Identity

You’ve got your idea. You know what you want to do. You have almost all of the components of your business together. So what’s next? Much like you out your best foot forward and dress to impress for a job interview, branding must be an important consideration in determining the…

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Small Business: Video Marketing to Gain Customers

Have you ever wondered how businesses use videos to enhance their sales and increase customers? If you haven’t began using video marketing, now is the time to start! Video Marketing has taken over standard marketing methods and is crucial for businesses to make their mark on the respected industry.  Video…

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