As a small business, one always has to wonder how to best market themselves. Compared to large corporations, small businesses do not have the ability to simply call upon their marketing team to promote a new product. Instead, small business owners, are tasked with the job of understanding their current…
Posts Tagged tiktok

Bakers! Here’s how TikTok can make you some dough
Image provided by The Social Observer media library POV: You use TikTok to boost your small business Dancing. Challenges. Skits. TikTok is the Jack of all trades of apps. Formerly musical.ly, TikTok has transitioned from a fun app to lip-sync to music, to a launching pad for small businesses. Recently,…

Short-form Video Content and Podcasts: A Necessary Addition
Be Ahead of The Curve, Start Making Short-form Videos of Your Podcast Short-form videos are exploding in popularity. They’re becoming a tool that’s more and more necessary for creators of all types to utilize. Podcast creators are not excluded from this phenomenon even if they have audio-only content. Before we…

Social Selling Recommendations from Someone who Failed and Learned
Hello & Welcome. You can tell from the title, that I will be giving social selling recommendations. Consider these recommendations or a how-to guide from someone that failed at it. That got your attention didn’t it? Although it was my company, the parent company I was with had a lot…
Influential Tips When Using TikTok for Small Businesses
At the start of the global pandemic a lot of people found their way onto the video app, TikTok. Although it was already on the rise, it really didn’t become one of the top apps until 2020. For some small businesses, the TikTok allowed them to keep their business running….
How to improve your content: Pictures VS Videos
As a small business or general users of social media it’s easier to take pictures and post, rather than create videos. Understandable. But in recent years, TikTok, Instagram Reels and YouTube have become a commercial advertising powerhouse. And short-form videos are the most viewed. The way in which we view…