The Social Observer

The Social Media Marketing Blog by SNHU Students

Posts Tagged twitter

How Social Media Can Help To Improve Your SEO

Social media marketing, if done properly and effectively, can provide any sort of business considerable benefits, whether it’s increased brand recognition or decreased marketing costs. However, an often overlooked benefit of social media usage in the business world is the positive effect it can have on search engine optimization, or…

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Buy Button = Social Media + Small Businesses

BUY Button: The New Call-to-Action A small business social media BUY Button can expand or introduce its brand through e-commerce on social media networks. Consumers have reached your small business through Facebook, Twitter, and Pinterest. Including the BUY button with your products or services gives the consumer to power to do just that,…

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Engagement Equals Audience for Small Business

  Small Businesses can benefit from engaging on Social Network sites.  Engagement will equal stronger audience for a small business. By creating a webpage and blog, small businesses can send out messages to those customers, who have purchased merchandise in the past. Ask customers to join their Facebook and Twitter…

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How To Repurpose Your Content

By: Anne H. Moorer What does content repurposing actually mean? Well, the concept is simple enough: take whatever winning content you already have on hand and adjust its look and feel so that the new format can be posted to other platforms. If you do this effectively, it could mean…

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Hashtag Your Small Business to the Next Level

Want to know how to “hashtag your small business to the next level”? Start by learning a little about the hashtag! You may have noticed when flipping through a magazine, scrolling through your Instagram feed, watching television, or when reading your friends’ posts to Twitter and Facebook that the once…

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