The Social Observer

The Social Media Marketing Blog by SNHU Students

The Do’s and Don’ts of Using Images to Promote Your Small Business on Social Media

Social media is a great way to promote a small business. It can help create a community, promote your business and even gives you a chance to create a personality for your company that makes a human connection to customers. What will attract consumers to your social media account? Photos! Here are some Do’s and Dont’s when it comes to images on social media.


Social media image

1. Less is sometimes more

Choosing a few really great, high-quality photos is more effective than posting a large number of photos that are average. Consumers want to see you at your best. Avoid posting blurry or hard to see images.

2. No Money, No Problem

Low budget isn’t an excuse for poor quality photos. Most businesses have access to smartphones with excellent cameras. All it takes is a few simple shots of a family having a great meal at your restaurant or a few quick shots of the house that was freshly painted to give consumers something to visualize. Watch this video to learn how to take great photos on your smartphone.


3. Remember to be Professional

Personal social media and social media for your businesses are two different things. You must always post photos that portray your company as you would in person. This will be a way for others to get a first impression and could make or break your reputation.

4. Always get permission

As mentioned earlier, photos of customers are a great way to show what your business is all about. They can send a positive message and can make your social media account interesting. However, you must always get permission to post these beautiful images online. There is nothing worse than having to retract a photo and run the risk of making customers unhappy.

 5. Keep it Simple

Taking your own photos can seem like a big task. It doesn’t have to be complicated. If taking photos of people seems complicated, snap a shot of that pizza you just made or better yet ask your customers for photos of there experience that you can post on social media.

Click here for more tips on photos for social media.


These Do’s and Don’ts can help you capture your small business in a way you never thought possible. Telling your story through photos will help you generate a community, promote your business and ultimately help you succeed.

Check out this video to get some extra tips on creating images for social media.

Do you use images to promote your business on Social Media? Please comment below!

Category: Advanced Tactics