The Social Observer

The Social Media Marketing Blog by SNHU Students

Use Visual Design Tools To Make Your Content Pop

Not a Graphic Designer, No Problem.

They say a picture is worth a thousand words and, according to digital marketing statistics, that’s true.  “A good photograph can say more than any written article”. Incorporating visual design elements into your posts is known to increase audience engagement.

Because our brain typically processes images better than words alone, and graphics are inviting, “80% of marketers use visual assets in their social media marketing.” But you say, “I’m not a graphic designer.” No problem.

There are many free and affordable tools to help individuals and small businesses produce professional-looking visual design – with little or no experience required.

Here Are Three Tools to Get You Started Creating Amazing Visuals:

In the ABCs of Amateur Visual Design, C is For Canva

Canva ( is an easy to use visual design platform with no-cost, Pro, and cost-per-use versions with features that allow users to design and create elegant visuals for free, or virtually free.

Recently Canva added a design school with free tutorials and courses to help you create your best designs. For more information about Canva courses visit

Pexels Offers Free Images and Video For Visual Design

Pexels ( provides stock photos, licensed under the Pexels license, for designers to create stunning designs and products at no cost. These free images can be used on blogs, on social media, or in other design projects. Pexels includes an app which makes it easier to use on the go.

In addition to photos, Pexels also licenses video. And according to Mary Meeker in Internet Trends 2018, “Cisco projects that global internet traffic from videos will make up 82% of all consumer internet traffic by 2021.” 

Use This Visual Design Tool To ‘Be Funky’

BeFunky ( is a powerful photo editor, collage-maker, and graphic design tool. This tool equips aspiring bloggers with an online editor that can turn photos into paintings, cartoons, and sketches to use in social media and other projects.

Users can take advantage of templates and layouts that can also be accessed on iOS and Android devices. BeFunky is free but does have a subscription level service that opens many of the additional functions and features.

So when you think about adding visual content to your blog, social media or website look into one of these tools to take your brand to the next level. Remember that it does not have to expensive to achieve great results.

For more about how images can elevate your content check out these Social Observer articles; How Color Can Cause Clicks by Mark Ventresca and Five Key Things That Will Help Boost Your Blog by Miranda Lentz.  

Category: Advanced Tactics