The Social Observer

The Social Media Marketing Blog by SNHU Students

Using Video To Promote Your Small Business

Start Promoting with Video!

Social media networks like Facebook are increasing the features they offer, including prerecord and live video. Written content remains the foundation form of marketing, and it cannot be replaced. But, marketing strategy is moving from boring letters to entertaining and informative moving images.

According to an online statistic by Orion 21:

  • Videos are shared 1200% more times than links and text combined
  • 92% of mobile viewers share videos with others.
  • 65% of senior executives have visited a company website after watching a video

According to Cisco, in 2017, videos will account for 69% of all consumer Internet traffic.

This type of marketing gives you the access to expand your reach through popular sites such as YouTube, Vimeo, and Daily Motion.

In this article, I will show you how you record videos for your small business website or blog. You don’t need a professional producer. All you need to do is record yourself talking about your product or services.

Marketing video must have a clear picture and clear sound. If you have a good picture but bad sound, many people will move on after just a few seconds of watching it. You need a good camera and microphone that will produce these things for you. The camera you already have on your smart phone is likely perfect!

Video Equipment:

Record with your smart phone  Video for social media apps  High quality camera

This is all the equipment you need! Your smartphone, a microphone and a tripod for steady shot.

Editing software:

  • Moviemaker for Windows
  • iMovie for Mac

There is much more free software out there; some even comes preloaded on your computer.

Write your Script:

Scripting lets you put all of your thoughts and ideas on the paper. It helps you to organize your video flow as well as your content, images and any effects you would like to add. Scripting saves time from having to reshoot as often, which leads to smoother streaming.


A storyboard visually tells the story of video on paper before shooting, but not all-video production needs a storyboard.


When recording your video, most of your time will be spent filming the “headshot”, which is you talking about your products and services. It is important to have the camera on a tripod for the steady shot and use the microphone for clear sound. Some of the built-in smartphone microphones are good if you are recording in a quiet office.

On the other hand, “voiceover” occurs when you insert a picture of your product in the video during editing.

For effective marketing, the length of your recording should not be more than two minutes yet loaded with information you want your clients to know about your business. You can also use it to answer some of the customer’s questions.

In conclusion, I highly recommend some tutorials available online, the one I personally use is


Category: Advanced Tactics