The pandemic came in strong and had an effect on every single person in its path. So much so that although the world is slowly opening back up, the phrase “new normal” is now common. Click here to learn more. The way that we interact with one another in a social, professional, or family setting is forever changed and will likely never go back to the way it was before the COVID-19 pandemic.
What does this mean for small businesses? Well, a big shift in how marketing is done. Before the pandemic it would be easy to spread word of mouth through a work environment or even give out samples to people in person. That method may not be the best right now with social distancing and masking mandates. Something as simple as a handshake is questionable on if it’s a good idea or not, let alone a physical item from a stranger. There is also the issue of cost. During such hard financial times that many people are slowly coming back from the question remains if people will trust a small business over a larger company that they are familiar with already.
The Light at the end of the Tunnel
The good news is that there are still reasons to be optimistic with having a small business even during this tough time. For starters, although many businesses suffered some pretty hard times during the peak of the pandemic, more businesses stayed open in comparison to that of the Great Recession which lasted from 2008-2010. Another difference from the time of The Great Depression is how much the power of social media has taken over. Social media has now become an essential and very useful tool for businesses. When the pandemic forced us to socially distance and lockdowns were in place, the internet became the place to go. You can connect with others and even shop without having to leave the comfort of your own home. As the pandemic is currently taking its turn to hopefully go away, the way we connect isn’t changing anytime soon. Small businesses need to take advantage of the “new normal” by staying current with social media trends and hot topics. This will ensure that they can stay a strong competitor and continue to grow.
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